How should I get started with my Photography Online Store?
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Wednesday, July 20, 2016
By PhotoBiz Knowledge Base
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Our ECommerce tool is a great one to use for selling your photography to your clients. You can sell anything from digital prints to physical prints to photo products and packages. If you're just getting started on your ECommerce photography store, it can be difficult to figure out how to start. See the steps below to guide you through the process of setting up your store. Along the way, there will be links to more specific articles with more step-by-step instructions if needed.


The first step is to add everything you're going to sell. If you have tiered pricing, or different prices for different kinds of pricing for different customers, go ahead and add everything into the "SELL ONLINE" area of your e-commerce control panel. 


After you've added everything you're planning to sell, you can create price lists to separate different pricing for different types of customers. You can create a price list under the SELL ONLINE tab.

For step-by-step instructions on creating price lists, click here.


In order to get paid properly for all these items you've just set up, you'll need to set up a merchant to process payment, as well as shipping and taxes. All of these settings can be found if you hover over the PAYMENT tab,

  • MERCHANT: We recommend using Stripe for your credit card processing merchant. You can set up multiple merchants if you like. Click here for more information.

  • SHIPPING: You can set up shipping based on a flat rate or a percentage rate. Click here to learn more.

  • TAXES: The way you set up sales tax, if you set it up at all, will depend on the laws in your particular area. We recommend seeking advice from a tax professional if you're not sure what you should be charging for tax. Click here to see how to set up a tax line. 


The SETTINGS tab in your ecommerce holds many different settings: general settings, custom checkout, and order statuses. You can tweak any of these settings if you wish. 

We recommend using the RECEIPT SETTINGS to add a logo to your receipts. This makes the email receipt your customers receive look more professional. Click here for more details.


The Builder houses the "front end" of your store front. It will control what your store site looks like. Think of E-Commerce as your warehouse and the Builder as your store front.


    After you've selected your template, there are default settings for your design, but all these can be changed under the DESIGN tab in your Builder control panel. 

    • Click here for help with changing your COLORS.

    • Click here for help with changing your FONT selections.

    • Click here to learn how to choose a BACKGROUND PATTERN.

    • Click here to learn how to upload a CUSTOM BACKGROUND.

    • Click here for information on adding a HEADER BACKGROUND.

    • Click here for help with uploading a FAVICON.


Your Store is now ready for you to load some customers images! We recommend adding a test event and doing a test transaction before sharing events with your customers to make sure you have everything set up in a way that is consistent with your business model.

Click here for step by step instructions on adding events.


If your main website is a Portfolio Site, you'll want to set up a link from your main site to your ECommerce so customers can access it easily. To do so, you'll need to add an EXTERNAL LINK page to your portfolio and link it to your ECommerce, which will be 

Click here for step by step instructions on setting up an external link.

Leave a comment:
John PhotoBiz - - Shannon,

Be sure you're using your Event page in the Site Builder and then creating your Events in the ECommerce control panel. I'll have our Passionate Support Team give you a call to help you out with getting everything set up. Check out the link in step 6 of the guide for our Event Set Up tutorial as well.

Thank you for choosing PhotoBiz!
Shannon Pritchard - I am having truble with the creating my gallaries in my events. They are not showing up.

In your tutorial, you elaberate on most everything except this. Please help.