How To Build A Landing Page
Need help getting started? Watch this video for how to create a landing page!
From a marketing perspective, a landing page is a web page that is used to communicate one message to potential customers. A landing page is used when you want customers to take one key action. For example, setting up a consultation, making an appointment, entering a contest, referring a friend, etc. Your landing page should have one specific goal in mind.
The marketing tool we offer with your PhotoBiz account is a great way to set up a landing page to be shared with customers on social media or to be used as part of an advertising campaign on search engines or otherwise.
If you need help with creating a campaign, click here for instructions on how to create a new marketing campaign. All landing pages should include the following:
After you create your landing page as a "campaign," you can get the direct link to your campaign (if using as an online advertisement) or share the page on your social media accounts, send it in an email blast, and use it to create a blog post with one click.
Click here for a more in-depth look at creating an effective landing page.