Your website's meta data is information you can enter in the back end of your site to help Google with how to index you. It helps Google to put you in the correct category or categories for search.
We recommended adding your general meta data that would apply to your entire site under site analytics and metas, and more specific meta data on each individual page. Do not enter identical meta data on each page, as Google sees this as duplicate content.
For information on adding general meta data on your Portfolio Site, click here.
To get started with adding meta data, first click on the Portfolio icon and then on the web pages tab. Click on the name of the page you'd like to add meta data to. If you're just starting out adding meta data, it is a good idea to start with your Home page.
Click on the SEO tab and add your meta data into the fields for page title, meta description, and meta keywords.
For assistance on what to enter into these fields, take a look at our Growth Hub articles on SEO:
How to Use Page Titles and Meta Descriptions to Get More Search Traffic
How to Do Simple Keyword Research for SEO
All our SEO articles in the Growth Hub can be found here.
If you'd like more hands-on support with SEO, you can call our Support Team with specific questions.
We also offer our SEO ENGAGEMENT AND SEO KICKSTART services if you want us to do it for you.