How should I get started with my Photography Online Store?
Jul 20, 2016 | By: PhotoBiz Knowledge Base
Our ECommerce tool is a great one to use for selling your photography to your clients. You can sell anything from digital prints to physical prints to photo products and packages. If you're just getting started on your ECommerce photography store, it can be difficult to figure out how to start. See the steps below to guide you through the process of setting up your store. Along the way, there will be links to more specific articles with more step-by-step instructions if needed.
1. ADD WHAT YOU'RE GOING TO SELL
The first step is to add everything you're going to sell. If you have tiered pricing, or different prices for different kinds of pricing for different customers, go ahead and add everything into the "SELL ONLINE" area of your e-commerce control panel.
After you've added everything you're planning to sell, you can create price lists to separate different pricing for different types of customers. You can create a price list under the SELL ONLINE tab.
For step-by-step instructions on creating price lists, click here.
3. SETUP PAYMENT & MERCHANT OPTIONS
In order to get paid properly for all these items you've just set up, you'll need to set up a merchant to process payment, as well as shipping and taxes. All of these settings can be found if you hover over the PAYMENT tab,
TAXES: The way you set up sales tax, if you set it up at all, will depend on the laws in your particular area. We recommend seeking advice from a tax professional if you're not sure what you should be charging for tax. Click here to see how to set up a tax line.
The SETTINGS tab in your ecommerce holds many different settings: general settings, custom checkout, and order statuses. You can tweak any of these settings if you wish.
We recommend using the RECEIPT SETTINGS to add a logo to your receipts. This makes the email receipt your customers receive look more professional. Click here for more details.
The Builder houses the "front end" of your store front. It will control what your store site looks like. Think of E-Commerce as your warehouse and the Builder as your store front.
SET UP YOUR PAGES
You'll need to set up a page to correspond with each item you set up. For example, if you're selling packages linked to customer's events, you'll need to set up an events page and a packages page. Click here for a complete guide on builder pages.
TRY ON TEMPLATES & PICK YOUR FAVORITE
To access the template collection, click on the BUILDER icon, then hover over DESIGN and click on TEMPLATES. Click the links below to learn how to preview, add, and save templates.
Your Store is now ready for you to load some customers images! Images are added in the PROOFING tab from your control panel We recommend adding a test event and doing a test transaction before sharing events with your customers to make sure you have everything set up in a way that is consistent with your business model.
If your main website is a Portfolio Site, you'll want to set up a link from your main site to your ECommerce so customers can access it easily. To do so, you'll need to add an EXTERNAL LINK page to your portfolio and link it to your ECommerce, which will be yourdomain.com/store.
Click here for step by step instructions on setting up an external link.